The purpose of the article is to bring to the front burner of human consciousness the whole issue and essence of success and succeeding in life and career. We want to look conscientiously at the things that prompt or promote success in one’s life and career. Success as a matter of fact is self discovery-self realization-self actualization. Success is getting to know one’s selling point. Success is not natural, like the rising and setting of the sun, day and night. Every normal person clamors for success, yet success is not wishful thinking nor day dreaming, otherwise every beggar would have been riding on horses. We are in Russia 2018 -FIFA world cup, the most glamorous sporting fiesta on earth . In the mind of every participating team is the desire to win or go far in the competition. It is not hard to see why some teams crumble like packs of cards, while others do well or show the world the stuff they are made of. Many of us watch football for various reasons . A critical mind yields the highest dividend in terms of time and resources. Sporting competition is bound to produce a winner and a loser. Mere obession or fanaticism is not good. These are people who do not consider the facts on the ground. They want their team to win at all cost and at all time . We have seen or heard of people committing suicide because their darling team lost an important match. This happens when they fail to sit down and look at the situation or the facts on the ground. Data gathering and processing is very important for success in life and career. With adequate information, you can predict the outcome of an upcoming event . Die hard supporters do not look at the fact on the ground before staking their time and resources into a given venture. The most important thing in success is to sit down and consider the facts on ground and then being ready to face the facts squarely. Another factor we should be looking at this juncture is the issue of mass appeal or the universal reach. It is not every success or business that can stand the test of time . We see businesses and careers having mass or global appeal succeeding time after time. An analysis of 2018 Forbes list of world richest men show a remarkable trend. We see information communication technology ICT holding sway. Jeff Bezos the CEO of Amazon. com is number one with a networth of $108.6 billion . Bill Gates co-founder of Microsoft with networth of $91.9billion is number two while Mark Zuckerberg of facebook with networth of $72billion is number five. It wil be difficult to beat those individuals as information communication technology or disruptive technology will continue to come up with new innovations. A budding entrepreneur should think broadly. He or she should be well grounded and be focus. They should do much soul searching, digging deep to be able to come up with mind blogging ideas and solutions to human problems. Every business is there to serve human needs and provide solutions to societal problems. Every invention came in the first place to bridge the gap and solve problems. The more appeal a product or service has the more the likelihood of success in the venture. I hope that the article has done something for you and in you . I believe that it got you thinking and pondering over a lot of things, making you hungrier and better equipped for success in your endeavors. I pray it’s so! See You .